We headed to the Gfinity Arena last week to experience the first of the 2019 Formula 1 Esports Pro Series. This was a slick production, broadcast live on Sky Sports, with top class presenters, expert panel and stunning set design. The series is sponsored by New Balance, with drivers from the 10 teams duly sporting their NB trainers and sim racing socks. The branding of the event was well judged, with the DHL branding along with Heineken’s presence in the VIP areas, giving th