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Job Description - Performance Marketing Manager 

Overview

 

Job Title:           Performance Marketing Manager

 

Company:          Gfinity Plc

    

Location:          Fulham, London, UK

 

Salary:              Competitive + company pension + 33 days holiday (25 + 8 statutory)

 

Closing Date:  5 September 2018

 

The Gfinity Arena in London is a purpose‐built esports environment for live broadcast events and entertainment content creation providing world class facilities for fans to watch head‐to‐head competition in the Gfinity Elite Series and encourages gamers to practice and advance to the big stage via the Gfinity Challenger Series, online. Gfinity are creating a community where gamers of all levels, abilities and aspirations can play and compete, while fostering an environment that encourages fans and hobbyists to watch, learn, and create dynamic and engaging gaming content.

Job Purpose

 

The Performance Marketing Manager is primarily responsible for the management of digital accounts. A person with a keen interest in keeping the business abreast of emerging technologies and developments in the digital industry and sharing that knowledge and information with the rest of the marketing department. The PMM drives the viewership metrics performance through systematic campaign‐specific results and overall measurement. They will work closely with Broadcasting, Production, Content and Franchise in target‐setting as well as post‐campaign evaluations. The right person will lead the process of planning and buying paid media primarily in social: FB (key focus), YouTube, Twitter, Twitch, Instagram. In addition, the PMM will set the process of campaign analysis and reporting and will act as an internal marketing analyst.

 

As esports is a 24/7 environment, this role will include working outside of normal hours – including evenings and weekends. Out of event season the hours are Monday to Friday 10am‐6pm.

Key Responsibilities

 

  • Accountability for user acquisition strategy, operation and performance

  • Digital campaign management (including FB credit campaigns): targeting, campaign creation, analysis and ongoing optimization

  • Tracking of campaign effectiveness

  • Coordinating creative assets production for paid media when needed

  • Paid media campaign budget management

  • Being on top of the latest performance media tools in social

  • Effective relationship management with counterparts in social platforms (FB, Google/YT, Twitch) – ensuring maximum support is given to Gfinity account

  • Analysing and communicating performance results to stakeholders on an ongoing basis

  • Marketing analysis and reporting coordination: audience profiling, insights, channels strategy recommendations, etc.

 

Person Specification

  • Gaming, esports or sports experience is essential

  • Personable. Gfinity are a small company with a unique informal, hardworking and ‘family’/start‐up culture

  • Constantly creative and curious – eager to learn of new developments in the digital world

  • Proactive attitude: able to spot project‐based issues ahead of time and propose appropriate solutions

  • Highly motivated and self sufficient

  • Dedicated and flexible ‘can do’ approach to working; a team player

  • Excellent communication – both verbal and written

  • Diligent work ethic, with a strong eye for detail

  • User focused, with a good understanding of consumer behaviour and how it can be influenced

  • KPI driven, commercially aware

To apply, please send current CV to jobs@thequantrillpartnership.com by Wednesday 5 September 2018.

The Quantrill Partnership and Gfinity Plc welcome applications from anyone regardless of age, disability, race, colour or ethnic and national origins, religion or belief, or sexual orientation.